Our Story


Jennifer Smith and Laura Lee Boone opened Circe Boutique in the spring of 2003 with the goal of bringing more unique, contemporary women’s fashion to Louisville, Kentucky. “Circe” is a southern slang term for a special gift or treat, and we believe that each item hand-chosen by our buyers offers just that: a gift or a treat that will be a unique addition to your wardrobe and a favorite in your closet. We pride ourselves on staying ahead of the trends and presenting them in a way that is approachable for everyday life.

In the Fall of 2013, Circe expanded to include our menswear concept, SWAG: Southern Wear and Goods. Aimed at outfitting the southern gentleman, the selection at SWAG will have him looking sharp from the poolside to the boardroom and anything in between. And with our Southern Goods, you can have your home looking just as distinctive with our unique gifts and home goods.  We have the perfect gift for any occasion, even if it’s just a little something for yourself!

With two concepts now under one roof, Circe + SWAG: Southern Wear and Goods will help you outfit the entire family. Our classic yet fashion forward lines make us a lifestyle store that truly offers something for everyone. From casual wear to best dressed, we enjoy helping customers look and feel their best. So stop in and treat yourself to a Circe or some SWAG!


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