Louisville


Jennifer Smith and Laura Lee Boone opened Circe Boutique in the spring of 2003 with the goal to bring more of their favorite clothing, shoes, and accessories to Louisville, KY.  Since then the store has evolved with its customer's needs and grown into Circe + SWAG: Southern Wear and Goods. The store offers women's contemporary, men's casual, and home. Circe + SWAG also boasts the Beauty Bar which is managed by local make-up artist Sloan Winters. Jennifer and Laura Lee maintain the promise of a 'lifestyle' store where customers can shop for everyone in one place. 

Contemporary Brands

ALC
Tibi
Alexis
Theory
Mother Denim
Veronica Beard
Citizens of Humanity
Jerome Dreyfuss
Alberto Fermani
Ulla Johnson
Rebecca Taylor
Love Shack Fancy
Chan Luu
Lizzie Fortunato
Mignonne Gavigan 

Menswear

Barbour
Ledbury
Southern Tide
Vineyard Vines
Johnnie-O
Collared Greens
Citizens of Humanity
Patagonia
Filson
The Normal Brand 

Beauty

By Terry
Lipstick Queen
Jouer
Becca
Mario Badescu
Herbivore
Malin + Goetz
Kevin Aucoin


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